Creative Social Producer

This leading football publisher set themselves apart from the rest by creating engaging content away from the football pitch, highlighting fan culture and experiences. They partner with leading brands, including Adidas and Nike on authentic and legitimate content.

  • Creating original and one of a kind films for their social channels with a focus on telling the story of football rather than just analysing matches
  • 2m subscribers on YouTube and many more across social
  • Exciting partnerships with some of the world’s most progressive brands, from Lucozade to Budweiser
  • New focus on women’s football and plans to build an app!
  • Reaching 250 million viewers across the world

The role:

The Creative Producer is responsible for driving the brands evolving social editorial coverage, from work on top-tier football leagues/tournaments to collaborations with the sales team to support the branded content strategy. Tasked with developing innovative ways for the brand to stay ahead of the curve, the Creative Producer will have a passion for bringing immersive stories to life in an imaginative, entertaining and engaging way. With experience telling sports stories through video in numerous ways (daily clips on social channels, packaging press events, hero films, digital series, etc.) The Creative Producer will continually generate original ideas and viewpoints. Additionally, the Creative Producer will have and build a network of contacts able to help scale production around major events, such as the UEFA Champions League Final and FIFA World Cup.

Working closely with the Director of Content to implement a clear video strategy, the Creative Producer will keep the mobile and social audience front of mind at all times. As a self-starter, the Creative Producer will know when to be nimble and react to breaking news; when to chase down an exclusive; and when to plan for major events. They will seek new ways to tell a story in an engaging way, particularly video with and without highlights rights.

They will help co-ordinate coverage and liaise with senior colleagues (UK & US) over the marketing and sales of content and sharing of resources. The Creative Producer will help to manage the social studio and its content outputs on a daily basis, adapting the resource to match the changing sports calendar. Comfortable using data analytics platforms to understand the brands audience, the Creative Producer will interpret that data to inform the social programming strategy. Working flexible hours in order to meet the demands of a social studio will be required and the Creative producer is expected to promote the brand both internally and externally.

Responsibilities

  • Manage editorial and creative elements of certain productions
  • Direct single or multi camera shoots, and manage on-site talent and clients as necessary
  • Manage relationships with external creative partners & agencies (inter alia photographers, stylists, DOP’s, Video editors and illustrators) to deliver highest quality and cost-effective content
  • Manage multiple post-production edits simultaneously (sometimes on-site at events)
  • Serve as a reliable point of contact between the social studio and internal and external teams and partners
  • Understand and take into account budgets, scheduling and time management
  • Co-ordinate with the social studio and other teams to create and manage production schedules (ensuring all projects are delivered on time and on budget)
  • Develop creative treatments and team up with shooter/editors to put for future production work together
  • Develop and build strong relationships and effective working practices with the social studio and across the business to ensure the delivery of great work
  • Challenge conventions and be disruptive to ensure the content stands out
  • Required to carry out any other duties that arise from time to time, which are within the scope and purpose of the job

    Requirements:

  • 6 years’ experience in digital media, ideally specialising in video
  • Solid knowledge of all aspects of the football world
  • A track record of success producing relevant content in a fast-paced media environment
  • Able to demonstrate creativity and problem solving on a daily basis
  • Experience contributing to video/ social teams and liaising with multiple stakeholders
  • Experience in leveraging social media to drive platform optimisation and leverage audience engagement
  • Experience commissioning, to deadlines, from a pool of freelance writers and producers
  • Able to adapt tone and video according to content/ format/ platform
  • Passionate about social media
  • Excellent communication skills at all levels
  • Inclusive and collaborative

Jack Simmons

Drop me a line if you're interested...

Jack Simmons