This leading football publisher set themselves apart from the rest by creating engaging content away from the football pitch, highlighting fan culture and experiences. They partner with leading brands, including Adidas and Nike on authentic and legitimate content.
The Creative Producer is responsible for driving the brands evolving social editorial coverage, from work on top-tier football leagues/tournaments to collaborations with the sales team to support the branded content strategy. Tasked with developing innovative ways for the brand to stay ahead of the curve, the Creative Producer will have a passion for bringing immersive stories to life in an imaginative, entertaining and engaging way. With experience telling sports stories through video in numerous ways (daily clips on social channels, packaging press events, hero films, digital series, etc.) The Creative Producer will continually generate original ideas and viewpoints. Additionally, the Creative Producer will have and build a network of contacts able to help scale production around major events, such as the UEFA Champions League Final and FIFA World Cup.
Working closely with the Director of Content to implement a clear video strategy, the Creative Producer will keep the mobile and social audience front of mind at all times. As a self-starter, the Creative Producer will know when to be nimble and react to breaking news; when to chase down an exclusive; and when to plan for major events. They will seek new ways to tell a story in an engaging way, particularly video with and without highlights rights.
They will help co-ordinate coverage and liaise with senior colleagues (UK & US) over the marketing and sales of content and sharing of resources. The Creative Producer will help to manage the social studio and its content outputs on a daily basis, adapting the resource to match the changing sports calendar. Comfortable using data analytics platforms to understand the brands audience, the Creative Producer will interpret that data to inform the social programming strategy. Working flexible hours in order to meet the demands of a social studio will be required and the Creative producer is expected to promote the brand both internally and externally.
Required to carry out any other duties that arise from time to time, which are within the scope and purpose of the job