Enterprise Business Development Manager

They’re a data company headquartered in London that provides audience profiling data and can gather in-depth insights into audience behaviours, perceptions and interests through a combination of survey and analytics data using their platform.

As they continue to innovate and expand, they’re always on the lookout for the best talent to help them re-engineer data-driven marketing for the digital age. You will be joining the business during a period of rapid growth, providing a fast paced, smart and entrepreneurial environment from which there are opportunities to build, grow and develop at an unrivalled pace!

  • Become one of the UK’s fastest-growing data technology companies
  • Raised £40m in series A funding
  • Renew 97%+ of their client base and have doubled in size and revenue year on year
  • Provide audience profiling across 42 countries to the world’s largest brands, marketing agencies and media organizations
  • Global panel of more than 18 million connected consumers which they leverage to create 20000 data points to profile internet users around the world
  • Their industry-leading clients including Twitter, Google, Spotify, WPP and Omnicom

The Role:

We are currently looking for hugely ambitious Business Development Managers with market research experience to become part of our Revenue organisation. You will join our growing Corporate team selling into Enterprise clients across dedicated verticals, namely Consumer Goods, and Technology. You will win new, scalable business opportunities and propose data-driven recommendations that focus on the issues that are crucial to the clients future and performance. Your vertical experience will enable you to ‘hit the ground running’, bring industry expertise to the table, and focus on solving client issues rather than learning about the sector. You will work on the end-to-end sales cycle, from discovery through to proposal writing and closing. In addition to selling the flagship dataset, you will be responsible for generating and defining prospects custom research needs, and developing solutions that incorporate their products, services, and capabilities.

Key Responsibilities:

  • Hit monthly and quarterly sales revenue targets and drive business growth, both via successfully converting inbound leads with a high level of responsiveness and proactively building your own pipeline of new business development opportunities in the defined vertical
  • Create your own new business activity plan to proactively identify new growth opportunities, develop targeted sales strategies, and efficiently deliver on those strategies to build a strong and sustainable pipeline
  • Establish and build credibility with prospects from the outset. Form a contextual understanding of their business challenges and proactively present needs-based solutions that seek to meet client objectives and that effectively incorporates the full range of their products, services, and capabilities
  • Create and deliver tailored client presentations/proposals to proactively elicit briefs and/or respond to RFIs, RFQs and RFPs. Leverage client intelligence, industry knowledge and unique solutions provided via the GlobalWebIndex platform to stimulate client thinking, and ensure a strong influence on client decision making to close the sale
  • Collaborate with Marketing and Sales Development teams to coordinate sales campaigns, optimise participation at trade events and develop outbound sales effort aligned with new business development goals
  • Stay up-to-date on key developments within the GWI product eco-system; as well as keeping abreast of wider industry developments and competitor news to identify opportunities, and be able to skilfully advise on the value and relevance of audience insight services
  • Travel to meet with leads and sales prospects (circa 10% of time requirement)
  • Report weekly and monthly revenue figures, use sales KPI’s to track performance, demonstrate accurate forecasting, document all conversations and manage all sales opportunities via Salesforce

Experience & Skills:

  • Minimum of 2-3 years working in a market research agency/company in either a New Business or Growth role selling similar data/platform products
  • Previous experience and success working in Enterprise sales with exposure selling to CPG and Technology sectors, and to personas in Insight and Marketing working across areas from Concept Development and U&A, to Segmentation and Brand Measurement
  • In-depth knowledge of the full sales cycle from prospecting to close, and a solid track record of building pipeline (inbound/outbound), closing and achieving sales goals
  • You will have the ability to combine vertical knowledge, relationship building skills and a solutions-based, consultative-selling approach to engage credibly with decision makers in research, insight and marketing functions
  • Understanding of research, traditional marketing and brand management methodologies, as well as innovative approaches, to skilfully sell-in and fuse GlobalWebIndex’s products and services to fit in with client’s needs and processes
  • You will be data versed, and be able to pull together datasets to create insight-led proposals and presentations to stimulate and influence client thinking
  • Ambitious, energetic, a ‘hands-on’ problem-solver who is able to operate effectively under pressure, in ambiguous situations and in a fast-changing environment
  • Executive presence, international perspective, cultural sensibility and an entrepreneurial mindset
  • Strong work ethic, excellent activity management planning skills, ability to manage and deliver on multiple tasks simultaneously, and experience of working with Salesforce or other CRM software solutions
  • Excellent interpersonal, communication, presentation and negotiation skills with lots of charisma to build rapport internally and externally facing
  • High degree of fluency (written and spoken) in English, additional languages (French, German, Italian or Spanish speaking) and an academic degree in data or marketing an advantage

Salary & Benefits:

  • Competitive salary and commission scheme
  • Opportunities to travel
  • 25 days annual vacation leave plus Christmas closure days
  • Excellent benefits offering including Perkbox for all staff
  • Career progression
  • Amazing Central London offices
  • Lots of social activities such as Friday drinks
  • Office activities; previous activities have included Massages and Yoga (Namaste!)
  • Collaborative team environment
  • Stocked fridge, healthy snacks (inc. fresh fruit deliveries twice a week)…and not to worry for those with a sweet tooth, we have those snacks covered too!

Victoria Beardsworth

Drop me a line if you're interested...

Victoria Beardsworth